The History About Asdas Motivation Business Essay

Programme: BSC (hons ) in business management

Unit Number and Title: Managing in to the future

Module Tutor: sandya

Email: sandya

Date Set:

Learner’s name and statement of authenticity

Learner’s Name: Niaz Mohammad Robel…………….. Learner’s ID 11177 .Date handed- .......02-05-2013............

I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged.

Signature: ……………………. Date: ……………

Table of content

Introduction ………………………………………………………………………………………………………………………………….

What is motivation…………………………………………………………………………………………………………………………..

Examine the different between process and content theories of motivation …….....................

How Maslow’s theories applied at ASDA……………………………………………………………………………….

Conclusion ………………………………………………………………………………………………………………………………..

References………………………………………………………………………………………………………………………………………

Managing into the future

There are two questions in this assignment , first question is discussed about motivation and what are the different between content and process theories of motivation .

Questions number 2 discussed about an organisations where used in theories at ASDA.

Definition of motivation :

Motivation has been variously well-defined by professors, psychologists, researchers and managers. Regularly one or more of these words contain in the definition: wishes, needs, targets, aims, shots, purposes and encouragements.

"Motivation" is a Latin word, meaning "to move".   Human motives are internalized goals within individuals.   As Berelson and Steiver(2XXX) state that "A motive is an interior state-run that encourages, actuates or travels and aims or passages conduct toward goals".

Definition of motivation

According to Fred Luthans (2XXX) motivation is proved to "start with a biological or psychosomatic deficit or essential that stimulates behaviour or a drive that is aimed at a goal or incentive".

In the opinion of Graw and Starke(2XXX) "motivation is produce of methods inside or outside to the single, that stimulate passion and determination to follow a definite progress of achievement".

So motivation can be well-defined as the readiness to utilize towards the achievement of aim or requirement.

Q:1 What are the differences between content and process theories of motivation:

Content theory: Tries to explain specific things, which motivate people in different situations. It is anxious with identifying people's needs and strengths. It looks at what motivates a person. Content theories focus on factors within the individual that lead to motivation. Content theory attempt to discuss those specific things, which essentially motivate the single at work. These theories are anxious with classifying people’s requirements and their relative strength, and the goals they pursue in order to satisfy these needs. content theories place emphasis on the nature of needs and what motivation. Compare with contest theories the process theories attempt to identify the relationship among the dynamic variables , which make up motivation. These theories place emphasis on the real system of motivation. However, both the two definition is too simple to be understood . both manager and us have to understand the contest of both theories and divided them. There are discussed contest theories ,which contain 4 components theories

examples

Herzberg’s two factor theory

Frederick Herzberg suggestions additional structure for considerate the motivational allegations of work atmospheres.

1: Hygiene factor

2: Satisfier or Motivator

Alderfer’s erg theory contains three factor which are…

1-Existence needs

2-relatedness needs

3- growth needs

Mccellland’s needs theory:

1-need for achievement

2-need for power

Maslow theory: according to Maslow’s , people’s need can be divided to 5 kind stages.

1:physiological needs , 2: Safety needs 3: social needs: 4:Self- esteem needs: 5: Self-actualisation:

Process theory: Attempts to identify relationships among variables which make up motivation. How it is initiated and sustained. It looks at the process of motivation. The process theories focus on the dynamics of motivation & how the motivation process takes place. They supply a further impact to our understanding of difficult countryside of work motivation .several process theories cannot be linked to a only writer ,thus process theory is divided four parts ,which are

1:-Goal Setting Theory

2:-Vroom's Expectancy Theory

3:-Adam's Equity Theory

4:- Expectancy

-- Q2 I am giving one example how Maslow’s theory is applied at Asda.

http://www.tutor2u.net/business/images/maslow_hierarchy.gif

This is one theorist whom ASDA take into account; within

any civilised workplace all of these general needs should be

met. ASDA ensure that all of these needs have been met, for

example the staff room allows all the employees to have free

tea, biscuits and other snacks for whenever they are hungry

and on their break, along with this they are provided shelter and also warmth. This shows that their basic needs are being accommodated. Furthermore, through the use of security guards and CCTV cameras all the staff are protected from any harm and will feel as though they have a high amount of security which will allow them to feel safe within their job and in

turn acting as a motivator. The third point of group work is also emphasised in ASDA as all the staff work with at least a team of 10 or more. This allows them to have high levels of communication with each other and also they can set goals and

competitions together which will motivate them to work harder. This use of staff and social interactions will also enable them to increase self esteem and social needs along with love and a sense of belonging within a team, this need of achievements also meets the forth level which is self esteem as working within a group will make the individual feel more

wanted and if they accomplish certain tasks, their self-esteem will increase. Finally ASDA successfully meet all of the levels of the hierarchy and the final, this shows that, as an organisation they successfully convene Maslow’s hierarchy of needs in

order to motivate their staff.

ASDA’s motivation

ASDA Stores Ltd. is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services.

It also has a mobile telephone network, (via the Vodafone Network), ASDA Mobile.

I am going to focus specifically on the employees within ASDA stores and how they are motivated due to all of the reasons above, and also as they are highly known for their strategies employed to stimulate their staff. As there are many employees

working within the stores, I will be able to gain a true insight into how they motivate and what scheme’s and approaches they take.

Salary:

Monetary rewards come in financial form. ASDA pays each and every worker more than minimum wage which is approved by the government. ASDA pays £6.50 for under 18’s while over 18’s get £7.50. They also pay extra money for those who work on Sundays. Also as ASDA is open for 24 hours, they pay extra money for those who work during unsociable hours such as nights and early in the morning

Privilege card:

Another money motivator that ASDA accommodate within their business is a privilege card. Once an employee has worked at ASDA for 6 months they are entitled to a discount card which gives them 10% off any products within their store.

Shares:

Another way in which ASDA motivates their employees to ensure that they are content within their workplace is by including them into a share scheme. The share save plan available to ASDA employees includes an excellent savings plan for workers.

Pension:

Mainly all business offer its employees a pension scheme, however ASDA have produced a strategy which is different from the rest and also highly motivates their staff.

Health and safety: ASDA implements the use of staff who are qualified in basic first aid. These individuals can also be sent on courses as it is

mandatory that a certain number of workers are qualified for first aid in case of any emergency

career progression:

Companies like Asda often employ tactics such as career progression to act as a motivational tool. The rewards of career progression obviously brings a greater rate of pay.

.

Praise:

Praise, motivation and career progression are closely working factors. Praise is used as a tool to boost morale of workers and therefore hopefully to increase their work rate, thus productivity. This in turn can be seen responsible for the growth of the store and company.

Benefits: Benefits again are an important contribution to the issue of motivation to work. Benefits can take place in many forms such as company share schemes

Gift award:

Gift award schemes are used to praise workers loyalty at a company. When particular milestones have been reached by a member of staff, they are rewarded in the form of share bonuses. This way they are able to boost the amount of shares that they hold and as a shareholder receive a greater percentage of dividends from these shares.

Canteen:

The canteen in ASDA is used to display progressions of workers. For example displaying letters of praise, notices for exceptional work or rates of work (scan rate). Visual motivation such as posters and awareness can be used to raise motivation.

Responsibilities:

All staff within ASDA have immediate responsibilities once taken on as a member with a company. The basics are usually to treat all members of staff with respect and therefore swearing or insubordination of any kind is not tolerable. Discrimination of any form is not allowed and should be reported to senior members of staff.

Working environment:

Working environment is a very important sector and can help to make staff feel happy about their jobs. If workers are happy then they are more likely to work harder as it will not seem like a chore. Therefore morale must be kept high. This is done in many different ways in such large corporations as ASDA.

ASDA has satisfied Maslow’s hierarchy of needs and has followed the hierarchy structure and realized than in order to reach the highest level, the bottom levels but initially be fulfilled. By offering its employees an extremely competitive salary well equipped canteen with high quality food and drink shows that ASDA are automatically matching the first levels of Maslow’s hierarchy of needs. At work an employee is unlikely to be concerned about acceptance of colleges if h/she has not eaten for hours. Providing a high amount of wages means that the employees are able to pay all of their necessary bills. They will for this reason be content with the job as it will allow them to pay for their house and also their family if they have one. Also by having good working conditions ensures that the employee’s psychology needs are met. Being paid also provides financial security for the employees and also the levels of pay shows recognition. Whilst at work and actually doing the job, lay is less important because that has already been dealt with. ASDA provide job security through a contract, appeal and USDAW membership and a safe working environment, they therefore fulfil the second level of the hierarch needs. By allowing team work, with other colleges, communicating and recognizing achievements both love and belonging and esteem needs are fulfilled. Now Maslow’s higher levels come into effect, with esteem being met by giving a chance of promotion as A-level scheme, graduate scheme and given more responsibilities such as access to expensive equipment and producing opportunity to introduce better working idea and give a challenged of a new job assignment ASDA has fulfilled the top and final level of the hierarchy of needs.

Overall, I personally feel that ASDA is evidently one of the most effective and successful business to motivate their staff and encourage them to work hard.

CONCLUSION

Organisation has adopted some modifications to motivate its employees so that workers feel accountable for the occurrence of problems regarding the quality of products or services provided. The motivation and commitment of employees is the significant for the accomplishment of ASDA.

Sources:  

http://www.bbc.co.uk/schools/gcsebitesize/business/people/motivationrev1.shtml

http://psychology.about.com/od/mindex/g/motivation-definition.htm

http://www.bizhelp24.com/personal/employment-and-personal-development/motivation-in-the-workplace.html

[4] – applied business A2

http://www.asda.jobs/experienceAsda

http://www.asdajobs.net/